Spend and conversion view
Compare spend and conversion data.
AI-ASSISTED AUTOMATION · Marketing & Growth
See what your ad budget delivers, not just where it goes.
Connect ad spend with conversion outcomes, flag inefficient allocation and route budget recommendations for approval.
- Compare spend and conversion data.
- Detect deviations.
- Propose budget changes for approval.
Tell us what you need; we will define the scope and setup steps with you.
★★★★★Explore customer experiencesAd Performance & Budget OptimizationExample workspace
Review an ad budget recommendationIllustrative workspace
A spend deviation with incomplete conversion tracking
- Input
- Ad spend and conversion events
- Action / check
- Check tracking gaps alongside budget allocation
- Output
- A budget proposal and data warning for approval
Spend and conversion view
Performance anomaly detection
KEY FEATURES
What this product will handle for your team.
Practical capabilities with a clear role in your workflow.
Performance anomaly detection
Detect deviations.
Approved budget actions
Propose budget changes for approval.
USE CASES
How could this fit your day-to-day work?
Explore the need, the proposed approach and your team's role.
SELECTED USE CASE
An ad group with rising acquisition cost
- 01THE NEED
Cost rises in an ad group while qualified enquiries decline.
- 02AI APPROACH
Compare spend and conversion data over the same period, explain the change and prepare a budget adjustment proposal.
- 03NEXT STEP
Deliverable: Campaign recommendation queue and outcome tracking. Success metric: Customer acquisition cost.
SELECTED USE CASE
A recommendation with incomplete conversion data
- 01THE NEED
Conversion tracking is missing, making advertising efficiency unclear.
- 02AI APPROACH
Do not change budgets on unreliable conversion data; flag missing tracking and the confidence limit of the recommendation.
- 03NEXT STEP
Deliverable: A budget recommendation held for data validation, not execution.
CUSTOMER EXPERIENCES
Experiences from our customers.
Hear from customers using the product in their business workflows.
★★★★★
By examining past sales data, it recommends with surprising accuracy which product should be discounted and when.
Pelin ÇakırGourmet Gıda
★★★★★
Its campaign ideas and structures for seasonal transitions are excellent. We have stopped wasting our advertising budget.
Tolgahan MeriçSneakerClub
The experiences shared reflect each customer’s individual project scope.
OTEMATIK · NEXT STEP
Adapt this workflow to your business.
YOUR QUESTIONS
What to know before implementation.
Review the product scope, connection requirements and approval points.
How does this solution work?
Ad spend continues while performance anomalies go unnoticed.
Source and need
Cost rises in an ad group while qualified enquiries decline.
Can it change my ad budgets automatically?
Recommendations are reviewed first; live changes require configured permissions and approval.
What is included in the scope and outputs?
Deliverable: Campaign recommendation queue and outcome tracking. Success metric: Customer acquisition cost.
Deliverable: A budget recommendation held for data validation, not execution.
Implementation is scoped after checking access and data in the customer’s systems; no prebuilt connection is assumed.
How do quoting, setup and connections work?
Let’s define the scope together.
Workflow setup, integration assessment for suitable systems, testing, monitoring and ongoing management. Core deliverable: Campaign recommendation queue and outcome tracking.
authorized Google Ads/Meta Ads data, conversion events and account permissions
Which steps belong to AI and your team?
Analysis and workflow
Compare spend and conversion data over the same period, explain the change and prepare a budget adjustment proposal.
Proposed output
Deliverable: Campaign recommendation queue and outcome tracking. Success metric: Customer acquisition cost.
Team review
Authorization, approval steps and exception owners are agreed with your team during setup.
Business rules
Implementation is scoped after checking access and data in the customer’s systems; no prebuilt connection is assumed.
How are data, access and security handled?
Your information is collected to review your request and contact you about it. This form does not collect marketing permission. Please do not share sensitive personal information.
What data and systems are needed for spend and conversion view?
Setup reviews access to authorized Google Ads/Meta Ads data, conversion events and account permissions. Data scope, permissions and transfer methods depend on the client environment; a ready-made connector is not assumed.
OTEMATIK · NEXT STEP
Let’s define the right scope for your business.
Share your current process and required connections. Our team will help define the implementation scope and next steps.