Funnel event tracking
Analyze page, form and funnel events.
AI-ASSISTED AUTOMATION · Marketing & Growth
Find where visitors drop out of your conversion journey.
Measure privacy-appropriate visitor events and find where forms and conversion journeys lose users.
- Analyze page, form and funnel events.
- Flag drop-off stages.
- Monitor conversion after changes.
Tell us what you need; we will define the scope and setup steps with you.
Explore the workflowWebsite Conversion & Funnel AnalyticsExample workspace
Review form funnel drop-offIllustrative workspace
A quote form rate changes after an update
- Input
- Privacy-appropriate visit and form events
- Action / check
- Separate measurement gaps from traffic changes
- Output
- A list of funnel steps requiring investigation
Funnel event tracking
Drop-off stage analysis
KEY FEATURES
What this product will handle for your team.
Practical capabilities with a clear role in your workflow.
Drop-off stage analysis
Flag drop-off stages.
Change impact measurement
Monitor conversion after changes.
USE CASES
How could this fit your day-to-day work?
Explore the need, the proposed approach and your team's role.
SELECTED USE CASE
High abandonment on step two of a mobile form
- 01THE NEED
Mobile visitors repeatedly exit at the second quote-form step without a clear cause.
- 02AI APPROACH
Compare step events, identify device-specific drop-offs and preserve a baseline before changes.
- 03NEXT STEP
Deliverable: Funnel breakdown and change-impact report. Success metric: Form completion rate.
SELECTED USE CASE
Conversion falls after a website change
- 01THE NEED
Form conversion dropped after a design change, while traffic sources also shifted.
- 02AI APPROACH
If conversion falls after a release, first check tracking coverage and traffic mix before assigning a cause.
- 03NEXT STEP
Deliverable: A funnel comparison that distinguishes tracking issues from potential UX effects.
YOUR QUESTIONS
What to know before implementation.
Review the product scope, connection requirements and approval points.
How does this solution work?
Visitors abandon forms without clear visibility into the drop-off stage.
Source and need
Mobile visitors repeatedly exit at the second quote-form step without a clear cause.
Must visitors be personally identified?
No. Most funnel measurement can use anonymous events or appropriately consented event data.
What is included in the scope and outputs?
Deliverable: Funnel breakdown and change-impact report. Success metric: Form completion rate.
Deliverable: A funnel comparison that distinguishes tracking issues from potential UX effects.
Implementation is scoped after checking access and data in the customer’s systems; no prebuilt connection is assumed.
How do quoting, setup and connections work?
Let’s define the scope together.
Workflow setup, integration assessment for suitable systems, testing, monitoring and ongoing management. Core deliverable: Funnel breakdown and change-impact report.
Website events and appropriately consented analytics data
Which steps belong to AI and your team?
Analysis and workflow
Compare step events, identify device-specific drop-offs and preserve a baseline before changes.
Proposed output
Deliverable: Funnel breakdown and change-impact report. Success metric: Form completion rate.
Team review
Authorization, approval steps and exception owners are agreed with your team during setup.
Business rules
Implementation is scoped after checking access and data in the customer’s systems; no prebuilt connection is assumed.
How are data, access and security handled?
Your information is collected to review your request and contact you about it. This form does not collect marketing permission. Please do not share sensitive personal information.
What data and systems are needed for funnel event tracking?
Setup reviews access to Website events and appropriately consented analytics data. Data scope, permissions and transfer methods depend on the client environment; a ready-made connector is not assumed.
OTEMATIK · NEXT STEP
Let’s define the right scope for your business.
Share your current process and required connections. Our team will help define the implementation scope and next steps.